‘A world of hurt’: 39 states to investigate Juul's marketing

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“The scope of the investigation by dozens of states leaves Juul with little choice but to change its marketing practices, said James Tierney, a former attorney general of Maine.

’When you see these kinds of numbers, it means they’re in a world of hurt,’ said Tierney, a lecturer at Harvard Law School. ‘They can’t seriously litigate this.’”